SIMERPU / EDUCATION WITH PURPOSE
Better knowledge.
Stronger conversations.
Better knowledge.
Stronger conversations.
Better knowledge.
Stronger conversations.
The opportunity matters. So does understanding it. Meet SIMERPU: an educational platform co-founded by Mardy Gould to help agents, brokers and employers examine SIMERP arrangements with greater clarity.
The opportunity matters. So does understanding it. Meet SIMERPU: an educational platform co-founded by Mardy Gould to help agents, brokers and employers examine SIMERP arrangements with greater clarity.
The opportunity matters. So does understanding it. Meet SIMERPU: an educational platform co-founded by Mardy Gould to help agents, brokers and employers examine SIMERP arrangements with greater clarity.
WHY INKED MAKES ROOM FOR EDUCATION
Your next client deserves a better-informed conversation.
Your next client deserves a better-informed conversation.
Your next client deserves a better-informed conversation.
Inked connects professionals with business opportunities. SIMERPU gives them a place to develop the knowledge and questions they bring to those conversations.
Inked connects professionals with business opportunities. SIMERPU gives them a place to develop the knowledge and questions they bring to those conversations.
Understand the arrangement
Understand the arrangement
Look beyond a headline savings figure. Learn to distinguish the benefits offered, the employee’s financial experience and the employer’s responsibilities.
Look beyond a headline savings figure. Learn to distinguish the benefits offered, the employee’s financial experience and the employer’s responsibilities.
Examine the evidence
Examine the evidence
Read source-linked analysis, identify assumptions and recognize when a question belongs with a qualified tax, legal or benefits adviser.
Read source-linked analysis, identify assumptions and recognize when a question belongs with a qualified tax, legal or benefits adviser.
Stay involved after the introduction
Stay involved after the introduction
Think through education, enrollment, payroll coordination and ongoing support. A responsible client relationship continues after the agreement is signed.
Think through education, enrollment, payroll coordination and ongoing support. A responsible client relationship continues after the agreement is signed.
THE PERSON BEHIND THE PURPOSE
Mardy Gould.
Co-Founder, SIMERPU.
Mardy Gould.
Co-Founder, SIMERPU.
Mardy Gould.
Co-Founder, SIMERPU.

PARTNERSHIPS. EDUCATION. FOLLOW-THROUGH.
Experience that shapes the questions.
Experience that shapes the questions.
Experience that shapes the questions.
Mardy’s work spans business development, strategic partnerships, agent education and employee benefits enrollment. His writing connects the employer’s decision with the practical work that follows—helping professionals examine what they represent and who is responsible.
Mardy’s work spans business development, strategic partnerships, agent education and employee benefits enrollment. His writing connects the employer’s decision with the practical work that follows—helping professionals examine what they represent and who is responsible.
WHY SIMERPU MATTERS
Build understanding before asking for trust.
Build understanding before asking for trust.
Build understanding before asking for trust.
SIMERPU brings Mardy’s educational work into one place: original articles, practical resources and a developing learning pathway. The purpose is to help people prepare, examine the details and take responsibility for the next conversation.
SIMERPU brings Mardy’s educational work into one place: original articles, practical resources and a developing learning pathway. The purpose is to help people prepare, examine the details and take responsibility for the next conversation.
Our connection is personal and disclosed: Mardy Gould is a co-founder of SIMERPU and is involved with Inked Partners. SIMERPU is an educational resource; its inclusion here is not an independent endorsement or approval of an Inked offering.
Our connection is personal and disclosed: Mardy Gould is a co-founder of SIMERPU and is involved with Inked Partners. SIMERPU is an educational resource; its inclusion here is not an independent endorsement or approval of an Inked offering.
YOUR STARTING POINTS
Something useful to open today.
A reason to keep learning.
Something useful to open today.
A reason to keep learning.
Something useful to open today.
A reason to keep learning.
Start with the free Roadmap and published analysis. Explore the planned learning and certification pathway as SIMERPU develops its next chapter.
Start with the free Roadmap and published analysis. Explore the planned learning and certification pathway as SIMERPU develops its next chapter.
01 / The free Professional Roadmap
01 / The free Professional Roadmap
An 84-page workbook with 20 lessons and 12 worksheets. Work through a fictional employer case and organize the next steps in your own conversations. Read it online without registration or payment.
An 84-page workbook with 20 lessons and 12 worksheets. Work through a fictional employer case and organize the next steps in your own conversations. Read it online without registration or payment.
02 / Original insights and analysis
02 / Original insights and analysis
Explore Mardy Gould’s published commentary on employer questions, industry developments and program responsibilities, with links that let you investigate the source material yourself.
Explore Mardy Gould’s published commentary on employer questions, industry developments and program responsibilities, with links that let you investigate the source material yourself.
03 / The learning pathway
03 / The learning pathway
Explore the planned curriculum and its focus on understanding proposals, reading supporting documents and following responsibilities. Learning offerings are in development; the free Roadmap is available now.
Explore the planned curriculum and its focus on understanding proposals, reading supporting documents and following responsibilities. Learning offerings are in development; the free Roadmap is available now.
04 / Educational certification
04 / Educational certification
Review the proposed pathway and intended standards. Certification is in development and no credentials are currently being issued. It is educational recognition, not a professional license or approval of a program.
Review the proposed pathway and intended standards. Certification is in development and no credentials are currently being issued. It is educational recognition, not a professional license or approval of a program.
05 / The founder’s perspective
05 / The founder’s perspective
Read Mardy’s work in one place, learn about the experience behind his questions and explore his approach to explaining complex subjects.
Read Mardy’s work in one place, learn about the experience behind his questions and explore his approach to explaining complex subjects.
06 / Stay connected to SIMERPU
06 / Stay connected to SIMERPU
Explore the platform and its optional launch waitlist. Follow learning and membership developments while continuing to use the free public resources.
Explore the platform and its optional launch waitlist. Follow learning and membership developments while continuing to use the free public resources.
Bring better questions to your next conversation.
Bring better questions to your next conversation.
Bring better questions to your next conversation.
Start with the free Professional Roadmap. Keep exploring the ideas, sources and practical responsibilities behind the opportunity.
Start with the free Professional Roadmap. Keep exploring the ideas, sources and practical responsibilities behind the opportunity.